“Module 0: Introduction to Training Modules”
This module refers to a general outline on how this self-guided training course for cultural tourism stakeholders in rural areas is to be used.
All modules contain a series of exercises and Best Practice examples that refer to specific learning units in each module.
“Module 1: Destination characterisation”
What makes up a “destination” for cultural tourism in rural areas? Read on to find an overview of strengths & weaknesses, tourism policies, existing networks & support systems, etc.
“Module 2: Positioning”
Learn how to reach and communicate with your target groups, how to locate your partners, and how to position yourself in your market.
“Module 3: Marketing Strategy”
Plan and evaluate your individual marketing strategy, and learn about all the important tools you need to know to build a successful strategy.
“Module 4: Marketing Mix”
Who are sales partners for your cultural tourism business in rural areas? Find out more by downloading this self-study training module on the Strategic Marketing Mix: