The most recent multiplier event in Austria took place on 30 April 2018 and was hosted by Austrian project partner ECC, coordinated by Wolfgang Eisenreich.
Altogether, 11 experts from adult education and vocational education institutions, teachers from vocational schools, and practitioners working in local tourism enterprises attended the event. It comprised two workshops focusing on the use of Social Media in cultural tourism marketing in rural areas and on best practice examples derived from the contributions of the other European project partners.
The first Multiplier Events in Austria have taken place in November 2017 and March 2018, as part of Kreativ Reisen Österreich – Creative Tourism Austria’s membership assemblies in the small town of Werfen and Rein, about (half) an hour’s drive from the cities of Salzburg and Graz, respectively. More such events are set to follow in the spring & summer of 2018.
With participants being eager to learn more about Social Media marketing, as well as strategic marketing and networking in cultural and creative tourism, a focus has been given to the present edition of the Social Media Guidelines, as well as the contents of Modules 1-4. These modules have already been translated into German, which can be found for download on the EUROPETOUR homepage: https://www.europetour.tips/results/training-modules/deutsch/.
Participants especially enjoyed learning about the virtues of strategic marketing, branding and positioning, as well as how to network and work with professional influencers. With Social Media marketing still not at the forefront of many people’s everyday marketing activities, special interest was given to the discussion about possibilities and opportunities there. At the moment, Kreativ Reisen Österreich is putting together a proposal for the destination of Gastein, and Hotel Mozart Gastein, in order to provide for a successful influencer campaign in the Northern European markets in 2018 – all as a result of the EUROPETOUR multiplier event.