To meet the training needs of stakeholders and businesses in rural cultural tourism, the EUROPETOUR partnership has developed a series of eight training modules covering the following topics:
- Module 1 : Destination Characterisation
- Module 2 : Development and positioning of tourism products and services
- Module 3 : Marketing Strategy and Planning
- Module 4 : Sales and distribution channels
- Module 5: Communication strategy and planning
- Module 6: Networking and cooperation
- Module 7: Financial planning
- Module 8: Development of a business plan
All training modules contain best practice examples and exercises that can be used in courses and training events. If you already have experience in cultural tourism, you can use these modules to update and validate existing knowledge.
“Introduction to Training Modules”
This module refers to a general outline on how this self-guided training course for cultural tourism stakeholders in rural areas is to be used.
All modules contain a series of exercises and Best Practice examples that refer to specific learning units in each module.
“Module 1: Destination characterisation”
What makes up a “destination” for cultural tourism in rural areas? Read on to find an overview of strengths & weaknesses, tourism policies, existing networks & support systems, etc.
“Module 2: Positioning”
Learn how to reach and communicate with your target groups, how to locate your partners, and how to position yourself in your market.
“Module 3: Marketing Strategy”
Plan and evaluate your individual marketing strategy, and learn about all the important tools you need to know to build a successful strategy.
“Module 4: Marketing Mix”
Who are sales partners for your cultural tourism business in rural areas? Find out more by downloading this self-study training module on the Strategic Marketing Mix:
“Module 5: Communication Strategy”
Find out more about the basic principles and tools of communication in cultural tourism, as well as the success and failure of communication strategies.
“Module 6: Networking”
This module highlights the need to create connections, and professional networks in the field of cultural tourism. Cultural tourism operators in rural areas are often small and, through networks, can improve their reach and market.
“Module 7: Funding”
The “Funding” Module helps to consider different sources of funding in cultural tourism. It provides an overview of the different forms of funding in order to be able to choose the best option for your cultural tourism business.
“Module 8: Business Plan”
This module finally discusses the reasons why an activity in the field of cultural tourism must create a Business Plan. It is a necessary step if you want to go beyond the level of simple volunteering to become an income-generating enterprise.