Survey Results from our 2nd EuropeTour Meeting in Waidhofen

Our EuropeTour experts from Spain, Italy, Romania, Bulgaria, Poland, Belgium, Germany & Austria have once again gathered in order to discuss results from our previously conducted EuropeTour survey so as to establish training modules for stakeholders in cultural tourism. EuropeTour partner Future for Religious Heritage (FRH) conducted the survey and analysed the results with country specific input of all partners and their respective regions.

The principal aim of the EuropeTour survey has been to disclose the training needs of stakeholders in cultural tourism across Europe. The survey has been conducted neither exhaustively nor scientifically, but rather as a bottom-up, practical approach highlighting the most relevant issues currently being discussed in rural cultural tourism development.

All over Europe, the survey has been sent out to 3.400 people, with a response rate of about 12%. The three main outcomes to the survey are:

  • A clear desire to improve marketing & PR skills.
  • need for cooperation which goes further than just local and regional levels.
  • An awareness of the business (development) aspects of cultural tourism in rural areas.

We will publish another post here soon detailing more country specific results: Stay tuned! Besides, we have published live via Social Media (on Flickr, Facebook & Twitter) from our proceedings at the meeting, including the hashtags #EUROPETOUR & #Mostviertel!

Are you a follower / fan yet? We look forward to hearing from you. See you soon for cultural tourism in Europe!

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